Is Wix AI safe for business data?
Wix’s Generative AI Policy lists your site content, such as images and page layouts, and data about you and your site visitors among the sources it uses to build its AI; the pages we read name no way to opt out.
Training, plan by plan
- Used for training: All Wix accounts: used, with no opt-out described.
What it does with your data
| Question | All Wix accounts |
|---|---|
| Trains on your data by default? | Yes. Wix lists user content, such as images and page layouts, and automatically collected data about users and their site visitors among the data it uses for its generative AI. The pages we read name no opt-out. Read on October 24, 2026 · source: support.wix.com |
| How long chats are kept | Wix keeps personal information as long as reasonably needed for the purposes in its privacy policy, depending on how sensitive it is and what the law requires. Read on October 24, 2026 · source: wix.com |
| Who can read them | Not confirmed. The pages we read do not say who at Wix can see your content when it is used for AI. Not confirmed · page checked: support.wix.com, October 24, 2026 |
| Where data is stored | Not confirmed. The pages we read do not say where Wix stores your site content. Not confirmed · page checked: wix.com, October 24, 2026 |
| How to delete | Follow Wix’s “Permanently Deleting Your Wix Account” guide, use its web form, or email privacy@wix.com. Read on October 24, 2026 · source: wix.com |
How to turn training off
- To delete your data, follow Wix’s “Permanently Deleting Your Wix Account” guide or use its privacy request form. Source: wix.com
Safer setup for a small team
Do not upload customer lists, private documents, or anything confidential to your Wix site or its AI tools.
Plan to approve: Public website content only
Setting to check: No customer records in Wix AI tools
A line for your AI policy: Our Wix site holds only public business content. Customer records and private files stay out of Wix AI tools.
Want this in your team’s AI policy? The SafeStart kit, a plain-English AI policy and training for small teams, is coming soon.
Questions about your own setup? Write to hello@terrapilgrim.org.
What changed
No changes recorded since we first published this page on October 24, 2026. Every change goes in the change log.
Sources (2)
- support.wix.com/en/article/wixs-generative-ai-policy · read on October 24, 2026
“User-generated content (such as images and page layouts)”
- wix.com/about/privacy · read on October 24, 2026
“We retain your Personal Information for the time period reasonably necessary to achieve the purposes described in this Privacy Policy”
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