Is HubSpot Breeze safe for business data?
HubSpot says it may use your CRM data to train its own AI models, and the AI Model Training setting is on by default; outside AI providers such as OpenAI may not train on it.
Training, plan by plan
- Used for training: All HubSpot accounts: used by default, unless a Super Admin turns it off.
What it does with your data
| Question | All HubSpot accounts |
|---|---|
| Trains on your data by default? | Yes, by default. HubSpot may use your customer data to train its own AI models, some just for your account and some across many accounts, and the AI Model Training switch is on unless a Super Admin turns it off. Accounts with Sensitive Data turned on are opted out. HubSpot says its outside AI providers may not train on your data. Read on October 23, 2026 · source: knowledge.hubspot.com |
| How long chats are kept | HubSpot says it keeps retention by its outside AI providers to a minimum, with zero retention where possible. The pages we read give no retention period for Breeze chats or your CRM data. Not confirmed · page checked: knowledge.hubspot.com, October 23, 2026 |
| Who can read them | Your team, under your HubSpot permissions. HubSpot says it limits access to authorized personnel using role-based access controls, and its AI providers can reach only what a feature needs. Read on October 23, 2026 · source: hubspot.com |
| Where data is stored | In your HubSpot data center region: the United States, the European Union, Canada, or Australia. HubSpot’s sub-processors page shows where each AI provider processes data for each region. Read on October 23, 2026 · source: knowledge.hubspot.com |
| How to delete | Turning AI Model Training off stops future use only. HubSpot says data already used to train a model cannot be deleted from it. Read on October 23, 2026 · source: knowledge.hubspot.com |
How to turn training off
- Click the settings icon, go to Account management, then AI, and on the Access tab turn off AI Model Training. Only a Super Admin can do this. Source: knowledge.hubspot.com
- If you manage more than one HubSpot account, turn the setting off in each one, because it applies per account. Source: knowledge.hubspot.com
- In the same AI settings, review which kinds of data AI features may use, such as files, and turn off any your team does not need. Source: knowledge.hubspot.com
Safer setup for a small team
Have a Super Admin turn off AI Model Training in your AI settings before your team relies on Breeze. Opting out only applies going forward.
Plan to approve: Your company HubSpot account
Setting to check: AI Model Training turned off
A line for your AI policy: We use Breeze only in our company HubSpot account, with AI Model Training turned off. Staff do not paste customer details into Breeze from outside HubSpot.
Want this in your team’s AI policy? The SafeStart kit, a plain-English AI policy and training for small teams, is coming soon.
Questions about your own setup? Write to hello@terrapilgrim.org.
What changed
No changes recorded since we first published this page on October 23, 2026. Every change goes in the change log.
Sources (3)
- knowledge.hubspot.com/account-management/hubspot-ai-mode-training · read on October 23, 2026
“By default, the setting will be turned on.”
- knowledge.hubspot.com/account-security/hubspot-ai-cloud-infrastructure-frequen… · read on October 23, 2026
“you’ll see your data center location (United States, European Union, Canada, Australia)”
- hubspot.com/products/artificial-intelligence/ai-trust · read on October 23, 2026
“HubSpot limits access to authorized personnel only, using strict role-based access controls (RBAC).”
Related tools
- 1 plan checked
Intercom Fin
Intercom
- Used for training: Intercom workspaces using Fin: used, anonymized, unless you opt out.
Checked October 23, 2026 - 1 plan checked
Zendesk AI
Zendesk
- Used for training: Zendesk accounts: used, de-identified, for its own non-generative models.
Checked October 23, 2026 - 1 plan checked
Freshworks Freddy AI
Freshworks
- Used for training: Freshworks accounts with Freddy AI turned on: used, unless you email support to opt out.
Checked October 23, 2026 - 1 plan checked
Salesforce Agentforce
Salesforce
- Not used for training: Salesforce orgs using Agentforce: not used, and any future use needs your opt-in.
Checked October 23, 2026 - 2 plans checked
Grok
SpaceXSI
- Used for training: Grok app and Grok.com (personal): used, unless you turn it off.
- Not used for training: SpaceXSI API (business and enterprise): not used.
Checked October 23, 2026 - 3 plans checked
ChatGPT
OpenAI
- Used for training: Free, Plus, and Pro: used, unless you turn it off.
- Not used for training: ChatGPT Business: not used by default.
- Not used for training: ChatGPT Enterprise: not used by default, unless your organization opts in.
Checked October 23, 2026
Keep browsing
Get the monthly changes
One email each month: what changed, in plain English.
Never shared. Unsubscribe anytime.